Reaching Planned Giving Prospects Overlooked by Research
Presented by Kevin Bauman
FREE WEBINAR RECAP
Thank you so much for your interest in our webinar on "Reaching Planned Giving Prospects Overlooked by Research."
80% of visitors identified on university planned giving sites are not assigned and have never been assigned to a gift officer. These unassigned prospects may go on to make estate commitments without the benefit of institutional advisors - leaving the institution to wonder what the gift could have been if the alum was properly cultivated. Worse yet, they may be cultivated by another nonprofit and their impact on campus lost forever.
So, why is such a large population of planned giving prospects overlooked by existing research methods?
Please find our full recording to the right and listen in for insights from Capture Higher Ed's Kevin Bauman - Director of Philanthropic Initiatives with research based on the 50 million visitors Capture Higher Ed has tracked on university websites across the country.
ABOUT THE PRESENTER
Director of Philanthropic Initiatives