Higher education has a major challenge. Its $11 billion recruitment market is unsustainable and experiencing what economists call, the “Law of Diminishing Returns.”
Since 2011, both two-year and four-year non-profit institutions have increased overall advertising budgets by 44%. This increase has coincided with an 8% drop in traditional college enrollment.
Learn how you can beat
the law of diminishing returns.
Spending more money to get more students is outdated and out of touch.