Diminishing Returns

Higher education has a major challenge. Its $11 billion recruitment market is unsustainable and experiencing what economists call, the “Law of Diminishing Returns.” 

Since 2011, both two-year and four-year non-profit institutions have increased overall advertising budgets by 44%. This increase has coincided with an 8% drop in traditional college enrollment.

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Learn how you can beat 

the law of diminishing returns.

Spending more money to get more students is outdated and out of touch.