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The Advancement CBE Playbook:

FREE E-BOOK

Get Marketing Automation in the Game for University Fundraising

From matching gift reminders to gift officer alerts … from dynamic content to dynamic lists … from triggered emails to layered campaigns … the Advancement CBE Playbook provides the X’s and O’s for using Capture Behavioral Engagement (CBE), Capture Higher Ed’s next generation marketing automation software that is specifically designed for higher education solutions.  


While marketing automation has proven to be successful and influential in the corporate world, its potential for higher education is only now coming to light. Capture brings this influential technology to university advancement with CBE and, through the Advancement CBE Playbook, shows you all the right moves for automating, streamlining and enhancing your development efforts.

Download the playbook to learn how CBE can:

  • Identify Lost Alumni
  • Support Endowed Scholarships
  • Support Capital Campaign Initiatives
  • Alert Gift Officers of Portfolio Activity
  • Promote Time Sensitive Initiatives and Events
  • Remind Donors of Matching Gift Opportunities
  • Increase Affinity to Increase Participation
  • And more!