Capture Higher Ed

Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed

Presented by Capture's Jack Klett, Jamie Gleason, 

Kevin Bauman and Laura Hagan


Digital buzzwords and acronyms abound, making the right selection of digital advertising difficult to navigate. Proving the impact of your digital spend is even harder. 

Throughout this webinar Capture’s experts in enrollment and advancement discuss how to use digital advertising across all departments to influence prospects with behavior-based targeting both on their favorite webpages and social channels as well as on your website. Furthermore, they focus on full-funnel attribution by linking specific digital ads to individual enrollments and donations. 

This webinar is a must watch for enrollment managers, advancement professionals and marketing leaders to help you get the best results from your digital ad budgets!


Jamie Gleason

Senior Enrollment Advisor

Capture Higher Ed

Kevin Bauman

Director of Philanthropic Initiatives

Capture Higher Ed

Jack Klett

Director of Graduate and Online Initiatives

Capture Higher Ed

Laura Hagan

Senior Communication Specialist

Capture Higher Ed

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