The Donor Voyage:
After the Click Through Report
Presented by Kevin Bauman
You would never set sail without knowing where you're going beforehand. So, why chart donor outreach with only half the map?
A click-through report shows the first stop of a donor’s voyage on your website. Ever wonder where they go next or if they journey back two days later? Are potential donors exploring specific campaign initiatives? Or navigating your planned giving page?
Understanding what happens after the click-through provides the missing affinity insights to fill in your treasure map to discover major gift prospects actively looking into campaign initiatives and planned gifts on your website.
ABOUT THE PRESENTERS
Director of Philanthropic Initiatives
Capture Higher Ed
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