#INNOVATE2021

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Identify, convert and enroll with clear and creative strategies

Capture’s INNOVATE 2021 convened hundreds of enrollment and marketing leaders for a free virtual conference packed with insightful and inspirational keynote sessions, panel discussions, presentations and interactive workshops.

A National Virtual Conference broadcasted on  June 16 and 17, 2021

KEY TAKEAWAYS

Professional Inspiration, Motivation and Determination

New Insights on Higher Ed Marketing and Branding

Tools and Resources For Today’s Recruitment Challenges

Actionable Enrollment and Marketing Strategies

KEYNOTE SPEAKERS

NATALIE NIXON, Ph.D. 
Creative Strategist and President, Figure 8 Thinking

MATT BLEVINS
Global Brand Director, 
Brown-Forman

Building off last year’s highly successful conference, which drew nearly 400 participants from more than 135 institutions and 38 states INNOVATE 2021 will welcome leaders and professionals representing every post-secondary institution type.

Registration to INNOVATE 2021 allows attendees to get the latest news, updates and reminders as well as be entered to win daily giveaways.

INNOVATE AGENDA

The Agenda  |  Keynote Speakers  |  Key Takeaways  |  Who Should Attend?

Enrollment Leaders

WHO SHOULD ATTEND?

Marketing Professionals 

Creative Directors

Communications Specialists

Data Analysts

Recruitment Experts

Admission Counselors 

Research Professionals

WHY ATTEND INNOVATE?

WESLEY R. FUGATE, Ph.D. President,
Wilson College

INNOVATE AGENDA

1:00 PM - 1:10 PM

1:10 PM - 1:55 PM

1:55 PM - 2:05 PM

2:05 PM - 2:40 PM

2:40 PM - 2:45 PM

2:45 PM - 3:15 PM

3:15 PM - 3:50 PM

3:50 PM - 4:00 PM

DAY 1 | JUNE 16

DAY 2 | JUNE 17

INNOVATE AGENDA

1:00 PM - 1:10 PM
Welcome Remarks 

1:10 PM - 1:55 PM
Opening Keynote: Navigating Uncertainty
Presenter: Natalie Nixon, Ph.D., 
Figure 8 Thinking

1:55 PM - 2:05 PM
Q&A - Live Chat and Giveaway 

2:05 PM - 2:40 PM
Partner School Presentation
Presenter: Katie Jackson Webber and Vincente Rodriguez from Jacksonville University

2:40 PM - 2:45 PM
Q&A - Live Chat and Giveaway 

2:45 PM - 3:15 PM
Enroll More: Case Studies Combining Behavioral Intelligence and Continuous Content
Presenters: 
Gil Rogers, PlatformQ
Anne Freihofer, Capture

3:15 PM - 3:50 PM
Panel: What New Virtual Methods Will You Keep Post Pandemic?

Panelists:
Eric Stokes, University of Memphis
Mary Wagner, University of South Carolina-Columbia
Collin Palmer, University of Toledo
Caitlin Shear, George Mason University

3:50 PM - 4:00 PM
Day 1 Wrap-up: Q&A - Live Chat and Giveaway 

1:00 PM - 1:10 PM
Welcome Remarks 

1:10 PM - 1:55 PM
Opening Keynote: A Presidential View on DEI and its Impact on Enrollment Management
Presenter: Wesley R. Fugate, Ph.D., 
Wilson College

1:55 PM - 2:05 PM
Q&A - Live Chat and Giveaway 

2:05 PM - 2:40 PM
Putting Your New Brand to Work for Student Recruitment

2:40 PM - 2:45 PM
Q&A - Live Chat and Giveaway 

2:45 PM - 3:15 PM
Presentation: Using Data Clarity to Inform Your Creativity
Presenter: John Foster, Capture
Presenter: Collin Palmer, University of Toledo

3:15 PM - 3:50 PM
Closing Keynote: The Art & Science of Brand Building
Presenter: Matt Blevins, 
Brown-Forman Corporation

3:50 PM - 4:00 PM
Day 2 Wrap-up: Q&A - Live Chat and Giveaway 

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DAY 1

DAY 2