#INNOVATE2022

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INNOVATE 2022: find your balance!

Higher ed recruitment and marketing roles are turning into high-stress, high-demand, high-wire acts. INNOVATE 2022 will help you find your professional balance through insightful and inspirational keynote sessions, panel discussions, and presentations addressing the most pressing issues of our industry with impactful strategies and practical solutions.

The Original Free Virtual Conference for Higher Ed Marketing and Recruitment Professionals

KEY TAKEAWAYS

Impactful Strategies and Tools for Meeting Today’s Marketing and Recruitment Challenges.

A Map of the Current Marketing and Enrollment Management Technology Landscape.

Insights into the Issues Facing Higher Ed Marketing and Recruitment.  

KEYNOTE SPEAKERS

SCOTT JASCHIK
Editor, 
Inside Higher Ed

JEFF SELINGO
Best-Selling Author 
Who Gets In & Why, There Is Life After College, and College (Un)bound

Building off last year’s highly successful conference, which drew nearly 400 participants from more than 135 institutions and 38 states INNOVATE 2021 will welcome leaders and professionals representing every post-secondary institution type.

Registration to INNOVATE 2021 allows attendees to get the latest news, updates and reminders as well as be entered to win daily giveaways.

INNOVATE AGENDA

The Agenda  |  Keynote Speakers  |  Key Takeaways  |  Who Should Attend?

Enrollment Leaders

WHO SHOULD ATTEND?

Marketing Professionals 

Creative Directors 

Communications Specialists

Data Analysts 

Recruitment Experts

Admission Counselors 

Research Professionals 

WHY ATTEND INNOVATE?

DR. CINDY GNADINGER President,
Carroll University

INNOVATE AGENDA

1:00 PM - 1:10 PM

1:10 PM - 1:55 PM

1:55 PM - 2:05 PM

2:05 PM - 2:40 PM

2:40 PM - 2:45 PM

2:45 PM - 3:15 PM

3:15 PM - 3:50 PM

3:50 PM - 4:00 PM

DAY 1 | JUNE 22

DAY 2 | JUNE 23

INNOVATE AGENDA

1:00 PM - 1:10 PM
Welcome Remarks 

1:10 PM - 1:50 PM
Opening Keynote: The Top 10 Issues in Admissions
Presenter: Scott Jaschik, Editor at Inside Higher Ed

1:50 PM - 2:00 PM
Q&A - Live Chat and Giveaway 

2:00 PM - 2:30 PM
The Enrollment Management Technology Landscape
Presenter: Andy Johnson, Dir of Admissions, University of Arkansas Fort Smith

2:30 PM - 2:40 PM
Q&A - Live Chat and Giveaway 

2:40 PM - 3:15 PM
More Personalized than Your Grandma’s Tomato Sauce
Presenter: Ben Matthew Corpus, Vice Provost for Admissions and Financial Aid, Florida Polytechnic University | Joe Heltzel, Senior Enrollment Advisor, Capture

3:15 PM - 3:50 PM
Parent Outreach Made Easy
Presenter: Laura Rudolph, Director of Enrollment Communications, Transylvania University

3:50 PM - 4:00 PM
Day 1 Wrap-up: Q&A - Live Chat and Giveaway 

1:00 PM - 1:10 PM
Welcome Remarks 

1:10 PM - 1:50 PM
Opening Keynote: A Presidential View – Finding the Institution’s Balance
Presenter: Dr. Cindy Gnadinger, President of Carroll University

1:50 PM - 2:00 PM
Q&A - Live Chat and Giveaway 

2:00 PM - 2:40 PM
Panel: Measure the Impact of your Enrollment and Marketing Tech Stack
Presenter: Gil Rogers, EVP Strategic Partnerships, PlatformQ | Dave Higginson, Head of Product Growth, Unibuddy | Carlos Perez, Chief Revenue Officer, Concept3D | Brooke Sterneck, Director of Product, CampusESP | Rob Carroll, Co-Founder and CEO, CampusReel
Panel Moderator: Rajeev Arora, Capture, Chief Product Officer
Panel Moderator: Rajeev Arora, Capture, Chief Product Officer

2:40 PM - 2:45 PM
Q&A - Live Chat and Giveaway 

2:45 PM - 3:20 PM
The Convergence of Behavioral and Emotional Intelligence
Presenters: Joel Bauman, Senior Vice President of Enrollment, Duquesne University | Bob Longmire, President, Longmire and Company | Chris Harris, Senior Enrollment Strategist, Capture Higher Ed

3:20 PM - 3:50 PM
Closing keynote: Managing the Tradeoff in Admissions, Navigating the Ambiguity of Higher Ed
Presenter: Jeff Selingo, Best Selling Author

3:50 PM - 4:00 PM
Day 2 Wrap-up: Q&A - Live Chat and Giveaway 

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The Inspiration, Motivation, and Determination to Proceed Confidently in these Exponentially Changing Times.