#INNOVATE2023

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KEY TAKEAWAYS

Impactful Strategies and Tools for Meeting Today’s Marketing and Recruitment Challenges.

A Map of the Current Marketing and Enrollment Management Technology Landscape.

Insights Into the Issues Facing Higher Ed Marketing and Recruitment.  

KEYNOTE SPEAKERS

Jeremy Tiers
Senior Director at Tudor Collegiate Strategies and host of the Mission Admissions podcast

Dr. Nathan D. Grawe
Professor of Economics at Carleton College and author of Demographics and the Demand for Higher Education and The Agile College

INNOVATE AGENDA

The Agenda  |  Keynote Speakers  |  Key Takeaways  |  Who Should Attend?

Enrollment Leaders

WHO SHOULD ATTEND?

Marketing Professionals 

Creative Directors 

Communications Specialists

Data Analysts 

Recruitment Experts

Admission Counselors 

Research Professionals 

INNOVATE AGENDA

1:00 PM - 1:10 PM

1:10 PM - 1:55 PM

1:55 PM - 2:05 PM

2:05 PM - 2:40 PM

2:40 PM - 2:45 PM

2:45 PM - 3:15 PM

3:15 PM - 3:50 PM

3:50 PM - 4:00 PM

DAY 1 | DECEMBER 13

DAY 2 | DECEMBER 14

INNOVATE AGENDA

12:00 PM - 12:10 PM
Welcome Remarks 

12:10 PM - 12:50 PM
Opening Keynote
Presenter: Dr. Nathan D. Grawe, Professor of Economics at Carleton College

12:50 PM - 1:00 PM
Q&A - Live Chat and Giveaway 

1:00 PM - 1:50 PM
Navigating the New Normal: Takeaways from Leading Enrollment Professionals
Presenters: Caitlin Shear, Senior Director of Integrated Enrollment Marketing Communications, George Mason University | Johnathan Shores, Executive Vice President for Enrollment Management, University of the Cumberlands | Joanne Landers, Vice President of Enrollment Management and Communications, Plymouth State University | Jennifer Creech, Vice President for Enrollment Management & Associate Provost for Student Success, Chaminade University of Honolulu

Panelist Moderator: Lauren Gold, Vice President of Client Success, Capture Higher Ed

1:50 PM - 2:00 PM
Q&A - Live Chat and Giveaway

2:00 PM - 2:50 PM
Top Three Ways AI is Reshaping Recruitment Marketing
Presenter: Rajeev Arora - Capture Higher Ed - Chief Product Officer

2:50 PM - 3:00 PM
Q&A - Live Chat and Giveaway 

3:15 PM - 3:50 PM
Panel: What's New in Digital Advertising
Presenter: Tabitha Talbot, Director of Digital Marketing, Capture Higher Ed

3:50 PM - 4:00 PM
Day 1 Wrap-up: Q&A - Live Chat and Giveaway 

12:00 PM - 12:10 PM
Welcome Remarks 

12:10 PM - 12:50 PM
Opening Keynote
Presenter: Jeremy Tiers, Senior Director of Admission Services, Tudor Collegiate Strategies

12:50 PM - 1:00 PM
Q&A - Live Chat and Giveaway 

1:00 PM - 1:50 PM
From Newcomers to Leaders: Fostering Growth in Your Admissions Team
Presenter: Tom Alexander, Dean of Campus Recruitment and Marketing, Tiffin University | Mark Moffitt, Executive Director of Admissions, Otterbein University

1:50 PM - 2:00 PM
Q&A - Live Chat and Giveaway 

2:00 PM - 2:50 PM
AFSA:  What's the Latest and What You Need to Do to Win!
Presenters: Ed Recker, Director of Relationship Management, Sallie Mae | Chris Harris, Director of Marketing, Capture Higher Ed

2:50 PM - 3:00 PM
Q&A - Live Chat and Giveaway 

3:00 PM - 3:50 PM
Parent Insights: College Communications and Decision Dynamics
Presenter: Laura Rudolph, CEO, Square One Consulting, LLC

3:50 PM - 4:00 PM
Day 2 Wrap-up: Q&A - Live Chat and Giveaway 

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Inspiration, Motivation, and Determination to Proceed Confidently in These Changing Times. 

INNOVATE 2023

Capture Higher Ed’s Free Virtual Conference for Recruitment Marketing Leaders and Professionals

The higher ed recruitment landscape seems to change on a weekly basis! Not only has there been a profound digital transformation in recruitment marketing, higher ed professionals across the country face significant demographic shifts, massive changes in student search and federal financial aid, generational rulings in the high courts, and renewed questions about the value of a college education. It’s a lot!

Embracing the journey across this undulating landscape together with enthusiasm and determination was the spirit of INNOVATE 2023, Capture Higher Ed’s fourth annual free virtual conference for recruitment marketing leaders and professionals that aired live Dec. 13 and 14.

This year's agenda featured excellent keynotes, engaging panel discussions, and impactful presentations ... all centered around addressing the most pressing issues and promising innovations higher ed recruitment marketing has to offer. If you missed it, no problem! The recordings are still available in the lobby.