#INNOVATE2023
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KEY TAKEAWAYS
Impactful Strategies and Tools for Meeting Today’s Marketing and Recruitment Challenges.
A Map of the Current Marketing and Enrollment Management Technology Landscape.
Insights Into the Issues Facing Higher Ed Marketing and Recruitment.
KEYNOTE SPEAKERS
Jeremy Tiers
Senior Director at Tudor Collegiate Strategies and host of the Mission Admissions podcast
Dr. Nathan D. Grawe
Professor of Economics at Carleton College and author of Demographics and the Demand for Higher Education and The Agile College
1:00 PM - 1:10 PM: Welcome Remarks
1:10 PM - 1:55 PM: Opening Keynote with Natalie Nixon, Ph.D. "Navigating Uncertainty"
1:55 PM - 2:05 PM: Q&A - Live Chat and Giveaway
2:05 PM - 2:40 PM: Panel "Roundtable: What New Virtual Methods Will You Keep Post Pandemic?"
2:40 PM - 2:45 PM: Q&A - Live Chat and Giveaway
2:45 PM - 3:15 PM: Presentation "Enroll More: Case Studies Combining Behavioral Intelligence and Continuous Content"
3:15 PM - 3:50 PM: Presentation "Partner School Presentation 2"
3:50 PM - 4:00 PM: Day 1 Wrap-up: Q&A - Live Chat and Giveaway
1:00 PM- 1:10 PM: Welcome Remarks
1:10 PM - 1:55 PM: Opening Keynote with Wesley R. Fugate, Ph.D. "A Presidential View on DEI and its Impact on Enrollment Management"
1:55 PM - 2:05 PM: Q&A - Live Chat and Giveaway
2:05 PM - 2:40 PM: Presentation "Building a New Brand in a Virtual Space"
2:40 PM - 2:45 PM: Q&A - Live Chat and Giveaway
2:45 PM - 3:20 PM: Presentation "Using Data Clarity to Inform Your Creativity"
3:20 PM - 3:50 PM: Closing Keynote with Matt Blevins "How to Execute a Rebranding Exercise"
3:50 PM - 4:00 PM: Day 2 Wrap-up: Q&A - Live Chat and Giveaway
DAY 1 | JUNE 16
DAY 2 | JUNE 17
INNOVATE AGENDA
Enrollment Leaders
WHO SHOULD ATTEND?
Marketing Professionals
Creative Directors
Communications Specialists
Data Analysts
Recruitment Experts
Admission Counselors
Research Professionals
FULL AGENDA COMING SOON
INNOVATE AGENDA
1:00 PM - 1:10 PM
1:10 PM - 1:55 PM
1:55 PM - 2:05 PM
2:05 PM - 2:40 PM
2:40 PM - 2:45 PM
2:45 PM - 3:15 PM
3:15 PM - 3:50 PM
3:50 PM - 4:00 PM
DAY 1 | DECEMBER 13
DAY 2 | DECEMBER 14
INNOVATE AGENDA
12:00 PM - 12:10 PM
Welcome Remarks
12:10 PM - 12:50 PM
Opening Keynote
Presenter: Dr. Nathan D. Grawe, Professor of Economics at Carleton College
12:50 PM - 1:00 PM
Q&A - Live Chat and Giveaway
1:00 PM - 1:50 PM
Navigating the New Normal: Takeaways from Leading Enrollment Professionals
Presenters: Caitlin Shear, Senior Director of Integrated Enrollment Marketing Communications, George Mason University | Johnathan Shores, Executive Vice President for Enrollment Management, University of the Cumberlands | Joanne Landers, Vice President of Enrollment Management and Communications, Plymouth State University | Jennifer Creech, Vice President for Enrollment Management & Associate Provost for Student Success, Chaminade University of Honolulu
Panelist Moderator: Lauren Gold, Vice President of Client Success, Capture Higher Ed
1:50 PM - 2:00 PM
Q&A - Live Chat and Giveaway
2:00 PM - 2:50 PM
Top Three Ways AI is Reshaping Recruitment Marketing
Presenter: Rajeev Arora - Capture Higher Ed - Chief Product Officer
2:50 PM - 3:00 PM
Q&A - Live Chat and Giveaway
3:15 PM - 3:50 PM
Panel: What's New in Digital Advertising
Presenter: Tabitha Talbot, Director of Digital Marketing, Capture Higher Ed
3:50 PM - 4:00 PM
Day 1 Wrap-up: Q&A - Live Chat and Giveaway
12:00 PM - 12:10 PM
Welcome Remarks
12:10 PM - 12:50 PM
Opening Keynote
Presenter: Jeremy Tiers, Senior Director of Admission Services, Tudor Collegiate Strategies
12:50 PM - 1:00 PM
Q&A - Live Chat and Giveaway
1:00 PM - 1:50 PM
From Newcomers to Leaders: Fostering Growth in Your Admissions Team
Presenter: Tom Alexander, Dean of Campus Recruitment and Marketing, Tiffin University | Mark Moffitt, Executive Director of Admissions, Otterbein University
1:50 PM - 2:00 PM
Q&A - Live Chat and Giveaway
2:00 PM - 2:50 PM
AFSA: What's the Latest and What You Need to Do to Win!
Presenters: Ed Recker, Director of Relationship Management, Sallie Mae | Chris Harris, Director of Marketing, Capture Higher Ed
2:50 PM - 3:00 PM
Q&A - Live Chat and Giveaway
3:00 PM - 3:50 PM
Parent Insights: College Communications and Decision Dynamics
Presenter: Laura Rudolph, CEO, Square One Consulting, LLC
3:50 PM - 4:00 PM
Day 2 Wrap-up: Q&A - Live Chat and Giveaway
DAY 1 | DECEMBER 13 | DAY 2 | DECEMBER 14 | ||
12:00 PM - 12:10 PM | Welcome Remarks | 12:00 PM - 12:10 PM | Welcome Remarks |
---|---|---|---|
12:10 PM - 12:50 PM | Opening Keynote Presenter: Dr. Nathan D. Grawe, Professor of Economics, Carleton College |
12:10 PM - 12:50 PM | Opening Keynote Presenter: Jeremy Tiers, Senior Director of Admission Services, Tudor Collegiate Strategies |
12:50 PM - 1:00 PM | Q&A - Live Chat and Giveaway | 12:50 PM - 1:00 PM | Q&A - Live Chat and Giveaway |
1:00 PM - 1:50 PM |
Panel: Navigating the New Normal: Takeaways from Leading Enrollment Professionals Presenters: Caitlin Shear, Senior Director of Integrated Enrollment Marketing Communications, George Mason University | Johnathan Shores, Executive Vice President for Enrollment Management, University of the Cumberlands | Joanne Landers, Vice President, Enrollment Management and Communications, Plymouth State University | Jennifer Creech, Vice President for Enrollment Management & Associate Provost for Student Success, Chaminade University of Honolulu Panelist Moderator: Lauren Gold, Vice President of Client Success, Capture Higher Ed |
1:00 PM - 1:50 PM |
From Newcomers to Leaders: Fostering Growth in Your Admissions Team Presenters: Tom Alexander, Dean of Campus Recruitment and Marketing, Tiffin University | Mark Moffitt, Executive Director of Admissions, Otterbein University |
1:50 PM - 2:00 PM | Q&A - Live Chat and Giveaway | 1:50 PM - 2:00 PM | Q&A - Live Chat and Giveaway |
2:00 PM - 2:50 PM |
Top Three Ways AI is Reshaping Recruitment Marketing Presenter: Rajeev Arora, Chief Product Officer, Capture Higher Ed |
2:00 PM - 2:50 PM |
FAFSA: What's the Latest and What You Need to Do to Win! Presenters: Ed Recker, Director of Relationship Management, Sallie Mae | Chris Harris, Director of Marketing, Capture Higher Ed |
2:50 PM - 3:00 PM | Q&A - Live Chat and Giveaway | 2:50 PM - 3:00 PM | Q&A - Live Chat and Giveaway |
3:00 PM - 3:50 PM | Panel: What's New in Digital Advertising Presenter: Tabitha Talbot, Director of Digital Marketing, Capture Higher Ed |
3:00 PM - 3:50 PM | Parent Insights: College Communications and Decision Dynamics Presenter: Laura Rudolph, CEO, Square One Consulting, LLC |
3:50 PM - 4:00 PM | Day 1 Wrap-up: Q&A - Live Chat and Giveaway | 3:50 PM - 4:00 PM | Day 2 Wrap-up: Q&A - Live Chat and Giveaway |
Inspiration, Motivation, and Determination to Proceed Confidently in These Changing Times.
INNOVATE 2023
Capture Higher Ed’s Free Virtual Conference for Recruitment Marketing Leaders and Professionals
The higher ed recruitment landscape seems to change on a weekly basis! Not only has there been a profound digital transformation in recruitment marketing, higher ed professionals across the country face significant demographic shifts, massive changes in student search and federal financial aid, generational rulings in the high courts, and renewed questions about the value of a college education. It’s a lot!
Embracing the journey across this undulating landscape together with enthusiasm and determination was the spirit of INNOVATE 2023, Capture Higher Ed’s fourth annual free virtual conference for recruitment marketing leaders and professionals that aired live Dec. 13 and 14.
This year's agenda featured excellent keynotes, engaging panel discussions, and impactful presentations ... all centered around addressing the most pressing issues and promising innovations higher ed recruitment marketing has to offer. If you missed it, no problem! The recordings are still available in the lobby.