Future. Forward. Together. 

React to the immediate needs of your institution.

Reconnect with your prospective students.

Reenergize applicants throughout the enrollment decision journey.

Restore your class in this new and quickly changing reality.

Register Now!

Resolve

Tue. June 9  |  Wed. June 10  |  Thu. June 11

1:00pm ET - 3:30pm ET / 10:00am PT - 12:30pm PT

Enrollment professionals from across the nation will join together for a free, 3-day virtual conference. Industry experts, enrollment leaders, Capture pros and even a fire-eating data scientist will guide you through these unprecedented times so you can:

Interact with your fellow attendees and chat with presenters via Live Chat throughout all Innovate USA sessions.


Innovate USA's sessions, panel discussions and interactive workshops will inspire you as well as deliver clear, actionable plans and strategies to find a new path to success. 

Find certainty during uncertain times 

Maximize engagement in every channel

Reenergize prospective students throughout the enrollment decision journey

Understand the latest shifts and trends in Predictive Models


You Will Learn How To:

Featured Keynotes

Wednesday Keynote

Daring Acts of Data: Tips for Taming Quantitative Beasts from a Fire-Eating Data Scientist.

Andrea Jones-Rooy, Ph.D. is more than the Director of Undergraduate Studies at the NYU Center for Data Science – she’s also a dazzling fire-eating circus performer. At Capture’s Innovate USA, she will discuss the increasing “mountains of data” on the human populations we measure, including students, customers, voters, citizens, patients and more. The challenge: We're both drowning in data and have big questions about more qualitative and abstract things.

Andrea Jones-Rooy, Ph.D.

Director of Undergraduate Studies,
NYU Center for Data Science

WHEN

Tue. June 9 | Wed. June 10 | Thu. June 11

WHERE

Live Streaming Event

1:00pm ET - 3:30pm ET / 10:00am PT - 12:30pm PT

Innovate USA Agenda | Additional sessions announced soon!

Welcome

1:00-1:10 p.m. 

Future. Forward. Together.

1:10-1:35pm 
Leonard Napolitano
CEO, Capture
Jamie Gleason
Director of Undergraduate and Secondary Ed, Capture

Enrollment professionals are confronting unforeseen challenges that are constantly changing and evolving. Innovate USA will kick off by laying the framework for how all of us in the higher education industry can move forward together into a future that includes meaningful college experiences for students and achieving the goals of post-secondary institutions.

This session will give you the information you need to:

  • React to the immediate needs of your institution.
  • Reconnect with your prospective students.
  • Reenergize applicants throughout the enrollment decision journey.
  • Restore your class in this new and quickly changing reality.

Q&A, Live Chat and Giveaway

1:35-1:45pm

Emailing Gen Z: Best Practices in this Challenging New Era

1:45-2:30 p.m.
Laura Rudolph
Director of Enrollment Communications, Transylvania University

Amid the current pandemic, the undergraduate market across the country has reached a point where online tools are the only ones in the admissions toolbox. The pandemic has increased enrollment professionals’ reliance on email communication. But how do you design effective email campaigns for a generation of prospective students who increasingly stay away from their email accounts? You make your messaging direct, practical and time sensitive. In this session, we will discuss how to use email marketing to increase identified visitors and online engagement as well as promote a prospect’s next step in their college decision process.

Q&A, Live Chat and Giveaway

2:30-2:40pm

What Happens Now? Maximizing Your CRM to Deliver on Increasing Online Engagement

2:40-3:00pm 
Gil Rogers
Executive Vice President, PlatformQ
Amanda Scott
Senior Director, Strategic Partnerships, Capture

As online engagement rises in prominence as a standard way for students to engage with institutions, it’s critical to ensure you are aligning the goals of your institution with your available tools and software. Leveraging your CRM is standard practice for a successful admissions staff. However, a CRM alone is not going to fill your class. During this session, PlatformQ will show you how to find success during these uncertain times by:

  • Maximizing the utility of your CRM and resources
  • Taking action on CRM reporting to refine plans and define future goals
  • Reacting quickly to changing trends by maintaining flexibility within a defined enrollment plan

Day 1 Wrap-up: Q&A, Live Chat and Giveaway

3:00-3:30pm

Welcome

1:00-1:10 p.m. 

No Guessing: Using Predictive Models in Unpredictable Times

1:10-1:35pm  
John Foster
Senior Data Analyst, Capture

Predictive models are a foundation for the duties of all enrollment professionals — from financial aid distribution to implementing yield strategies. The pandemic adds another variable for us to work with and reaffirms why we must continue to revise and use data models. In this session, we will journey through Capture’s predictive models — APPLY, AID and ENROLL — to see how hundreds of variables and multiple algorithms can be paired with historical and behavioral data to predict who will apply and who will enroll with unrivaled accuracy, giving you the information you need to make your class … even in uncertain times.

Q&A, Live Chat and Giveaway

1:35-1:45pm

Daring Acts of Data: Tips for Taming Quantitative Beasts from a Fire-Eating Data Scientist

1:45-2:30pm 
Andrea Jones-Rooy, Ph.D.
Director of Undergraduate Studies, NYU Center for Data Science

Andrea Jones-Rooy, Ph.D. is more than the Director of Undergraduate Studies at the NYU Center for Data Science – she’s also a dazzling, fire-eating circus performer. At Capture’s Innovate USA, she will discuss the increasing “mountains of data” on the human populations we measure, including students, customers, voters, citizens, patients and more. The challenge: We're both drowning in data and have big questions about more qualitative and abstract things.

Q&A, Live Chat and Giveaway

2:30-2:40pm

PLEXUSS Survey Results: Pivoting New Student Recruitment

2:40-3:00pm
JP Novin
CEO, PLEXUSS
Brad Johnson
Vice President of Business Development, PLEXUSS
John Hall, Ed.D.
Counseling Operations & Research, PLEXUSS
Amanda Scott
Senior Director, Strategic Partnerships, Capture

Amanda Scott
Senior Director, Strategic Partnerships, Capture

John Hall, Ed.D.
Counseling Operations & Research, PLEXUSS

Brad Johnson
Vice President of Business Development, PLEXUSS

JP Novin
CEO, PLEXUSS

In November 2019, over 40% of institutions were moving to test optional. This trend escalated in Spring 2020 as standardized test dates were cancelled, reducing the number of prospects that could be reached through traditional search marketing. On May 21, the University of California voted to abandon the SAT and ACT as a condition for admissions. This decision sets a precedent for other institutions and will result in even fewer prospects being available through traditional search marketing.

In May 2020, PLEXUSS research revealed COVID-19 will impact the decisions made by 46% of high school seniors to enroll in the fall. Combating these changes is the basis of PLEXUSS’s June survey uncovering new data, implications and practical recommendations on the new normal in student recruitment, including:

  • What prospective students really think about college?
  • How do they want to be engaged?
  • How can you reach the right students?
  • How can you pivot in this new world?

Day 2 Wrap-up: Q&A, Live Chat and Giveaway

3:00-3:30pm

Welcome

1:00-1:10 p.m. 

Innovate USA Expert Panel Discussion

1:10-1:40pm  
Anna Miner
Vice President for Admissions and Financial Aid, Colby-Sawyer University
Brad Camilleri
Director of Marketing Strategy & Client Services, Biola University
Leann Hughes
Vice President of Enrollment and Marketing, Illinois Wesleyan University
Brandon Johnson
Vice President of Enrollment Management, Tennessee Tech University

Anna Miner
Vice President for Admissions and Financial Aid, Colby-Sawyer University

Brad Camilleri
Director of Marketing Strategy & Client Services, Biola University

Leann Hughes
Vice President of Enrollment and Marketing, Illinois Wesleyan University

Brandon Johnson
Vice President of Enrollment Management, Tennessee Tech University

In this interactive panel discussion, top industry leaders will discuss how they are managing through the COVID-19 pandemic as well as preparing for the challenging times ahead. From dynamic content and marketing automation, to online information sessions and virtual campus tours, to traditional email and just picking up the phone — no topic or strategy is off the table. Your questions can be submitted live during the panel discussion!

Q&A, Live Chat and Giveaway

1:40-1:45pm

Live Critiques! Submit Your Campaigns, Content, Photos, Etc … for a Live Critique!

1:45-2:30pm 
Jamie Gleason
Director of Undergraduate & Secondary Ed, Capture
Jack Klett
Director of Graduate & Online Initiatives, Capture
Sara Ekart
Director of Creative Operations, Capture
Laura Hagan
Senior Communications Specialist, Capture
Hannah Ash
Communications Specialist, Capture

Jamie Gleason
Director of Undergraduate & Secondary Ed, Capture

Jack Klett
Director of Graduate & Online Initiatives, Capture

Sara Ekart
Director of Creative Operations, Capture

Laura Hagan
Senior Communications Specialist, Capture

Hannah Ash
Communications Specialist, Capture

Originally titled “Critiques and Cocktails” for our non-virtual events, this fun and interactive session will be hosted by a team of Capture creatives and enrollment management professionals who will review your marketing campaigns live! Feel free to pour a glass of your favorite beverage as our Capture experts share their thoughts on what they like and areas that could be improved. Attendees are encouraged to send the best and worst examples of recent marketing campaigns to marketing@capturehighered.com. Don’t be shy! Live chat will be open for you to share your thoughts and ask questions to this panel of creative thinkers and industry experts.

Q&A, Live Chat and Giveaway

2:30-2:40pm

Closing Keynote - TBA

2:40-3:15pm

Day 3 Wrap-up: Q&A, Live Chat and Giveaway

3:15-3:30pm

Meet Your Innovate USA Hosts

Leonard Napolitano

CEO

Capture

Heather Mueller

VP of Enrollment Solutions

Capture

Jamie Gleason

Director of Undergraduate & Secondary Ed

Capture

Check out #InnovateUSA