Colleges and universities have been adjusting to meet the demands of our time, and in so doing, innovative ways to deliver on their missions had to be created. Read about some of these innovations in the Capture white paper, “Strategic Enrollment Planning: Embracing innovation during transformative times.”
Strategic Enrollment Planning
See how institutions are embracing innovation through their 2021 recruitment cycle!
Several months after campuses closed, enrollment managers are now deep into their 2021 recruitment cycle planning. There is a feeling among many that the days of playing defense must end. As one enrollment dean referenced, higher ed institutions are in the “next normal” and must shift to offense by restoring strategic enrollment management planning practices, and where possible, innovating their way through another epically challenging year.
Pre-pandemic, admission offices relied significantly on in-person interactions to establish the interpersonal connections that lead to a student’s decision to apply and enroll. Now, enrollment professionals must adjust their work to establish those connections in an online environment.
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