The Transfer Trilogy
It feels like a lifetime ago. September 2019. During its annual conference in Louisville, the National Association for College Admission Counseling (NACAC) voted to eliminate some of its Code of Ethics and Professional Practices Principles regarding transfer recruitment and enrollment. For those in the trenches recruiting transfer students, the ramifications of these changes are crucial. It means shifting your language, shifting your direction and shifting your marketing. Everything must adhere to the fact that other schools are going to be operating differently now.
In Capture’s Transfer Trilogy, we take a close look at this important market for colleges and universities. Transfer prospects are a moody and elusive bunch. They typically have a short list of questions that need to be answered … and answered quickly. Will my credits transfer? How much is this going to cost? How long will I be enrolled at your school? They’re typically not interested in the “marketing fluff” associated with traditional outreach to first-year students.
And transfers matter. When it comes to net tuition revenue and balancing the budget, transfers are more critical than ever to colleges and universities. And the margin of error is slim!