Capture Higher Ed

By the Numbers: Why Your Website is Your Most Underutilized 

Solicitation Channel

Presented by Capture's Kevin Bauman and Amanda Scott


Institutions across the country are questioning ROI from traditional solicitation channels. Cutting back on old-standbys would be stressful if you didn't know:

  • 20% of alumni are active on the website.
  • One in three donors is active on the website – averaging nine visits a year.

You've trained alumni to visit your website. Want to read an article? Visit the website. Check sports scores? Visit the website. Alumni now choose a digital relationship – making the website your most underutilized solicitation channel. 

Tune in to learn how to:

  • Engage alumni visiting your website to increase participation.
  • Target alumni communications based on their interests. 
  • Turn your website into your most engaging solicitation channel through on-screen messaging. 


Kevin Bauman

Director of Philanthropic Initiatives

Capture Higher Ed

Amanda Scott

Senior Director of Market Management

Capture Higher Ed