Capture Higher Ed

The Donor Voyage: 

After the Click Through Report

Tuesday, September 17 at 2 p.m. ET


Presented by Kevin Bauman

You would never set sail without knowing where you're going beforehand. So, why chart donor outreach with only half the map? 

A click-through report shows the first stop of a donor’s voyage on your website. Ever wonder where they go next or if they journey back two days later? Are potential donors exploring specific campaign initiatives? Or navigating your planned giving page? 

Understanding what happens after the click-through provides the missing affinity insights to fill in your treasure map to discover major gift prospects actively looking into campaign initiatives and planned gifts on your website. 

Set sail with Capture Higher Ed's Director of Philanthropic Initiatives Kevin Bauman on Thursday, September 17 at 2 p.m. ET for a half-hour dive into "The Donor Voyage: After the Click Through Report."


Kevin Bauman

Director of Philanthropic Initiatives 

Capture Higher Ed

Register and 

join the conversation!

Tuesday, September 17 at 2 p.m. ET