Developing Alumni Relationships that Drive Participation
TUESDAY, DECEMBER 11, 2018 at 1:00 PM EST
Presented by Capture's Kevin Bauman
Thank you so much for your interest in our webinar. Please find the full presentation to the left.
The right message at the right time is often NOT a solicitation. Alumni want to feel like more than a checkbook but the high costs of scaling traditional channels means most pieces include a solicitation. That may be why 41% of wealthy donors say they stop giving because they are solicited too frequently. But how do we deliver meaningful messaging to every alum with the high costs of scaling traditional solicitation channels? Tune in December 11th to learn about marketing automation strategies to build relationships that:
Make Alumni More Likely to Give this Year
1. Increase Average Gift
2. Drive Lifetime Giving
3. Without breaking the bank!
ABOUT THE PRESENTER
Director of Philanthropic Initiatives
Capture Higher Ed