What is a Data Scientist? Could an algorithm ever do the job of an admissions officer? How can we start re-thinking financial aid? How do you recruit using predictive models built on enrollment history?

These are some of the questions explored in-depth by Dr. Thom Golden and Dr. Brad Weiner during their ongoing podcast, The Weightlist. Featuring guests from many walks of life, including academics, technology and business, The Weightlist navigates topics in data, enrollment management, data science and machine learning … with a little beer, music and tacos thrown in for good measure.

Check out what Dr. Thom and Dr. Brad are thinking and drinking today!


Is your enrollment shop “data driven?” Are you primarily (or maybe even solely) assessing recruitment and marketing outcomes using first source attribution? If the answer is yes to both of these questions, you really need to listen to this episode of The Weightlist.

Brock Tibert, Lecturer at Boston University’s Questrom School of Business and all around Higher Ed data thought leader joins Thom and Brad to discuss practical ways enrollment leaders can be agile in the era of data. The growing field of Enrollment Science, a term Tibert coined, applies a fascinating range of sound data science principles to the modern challenges of higher education enrollment.

Episode 33 - Enrollment Science with Brock Tibert

Episode 29 - The Weightlist LIVE at NACAC Part 2 with Jen Dewar

OCTOBER 29, 2018

Episode 30 - The Campus Visit: Towards a Customer Delight Model

DECEMBER 11, 2018

Episode 31 - School Counseling and Catching Foul Balls with Ross Wolfson

FEBRUARY 6, 2019

Episode 32 - Beyond the Sound Bite: A Dive into Federal Financial Aid Policy with Justin Draeger

MARCH 28, 2019

Episode 28 - The Weightlist LIVE at NACAC Part 1 with Heath Einstein

OCTOBER 5, 2018

Episode 27 - The Top 4 Enrollment Data Fallacies To Avoid

AUGUST 31, 2018

Meet Your Hosts

Who are the voices behind The WeightList podcast? Meet the leaders of Capture’s Data Science team.

Thom Golden, Ph.D.

Vice President of Data Science

As Vice President of Data Science, Thom brings 14 years of higher education experience with a focus in enrollment management, strategic marketing and psychometrics and development psychology. He previously served as a Senior Recruitment Strategist at Vanderbilt University.

Brad Weiner, Ph.D.

Director of Data Science

Capture’s Director of Data Science boasts 13 years in higher education, including admissions, research and analytic advisory roles. He is the former analyst for the Office of the Vice Provost for Undergraduate Education at the University of Minnesota.